A leading journalist in politics, economics and business, Menchu Vera’s challenge was to establish an appropriate digital presence where she could offer her services, and showcase her experience and knowledge as a writer on political content and discourses.
The project sought to develop the right digital presence along with an appropriate marketing strategy. Both should serve as the best showcase for her services, while improving the perception of professionalism and authority in complex niches such as political and corporate communication.
With Menchu’s guidance, Data Digitalis redesigned a brand new website Menchuvera.com and optimized her social networking strategy. The result was a success, increasing Menchu’s reputation in the sector, increasing the reach to new audiences, significantly boosting traffic to the new website and, above all, developing a methodology to better control her relationships and interaction with her customers. All of this resulted in an overall rise in conversion rates for prospects and sales.
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